Meta and Google ads driving traffic to your Amazon product
Your Facebook, Instagram and Google ads are managed by a real ad specialist, not an automated tool. Weekly written report, a 30-minute meeting once a month. A small test first; we continue once we see the sales data.
Why you may be here
- Amazon ads got expensive; you need a new customer source
- You pay for Meta or Google ads but don't know what they sold
- You can't measure how outside ads affect Amazon sales
What we deliver
- Meta (Facebook, Instagram) and Google ad setup and management: a real ad specialist, not automation
- Measurement with Amazon Attribution: Amazon sales driven by the ads
- Weekly written report: spend, clicks, sales
- A 30-minute meeting once a month; weekly on request (+$300/month)
- Fixed fee up to $30,000 monthly ad spend; above that we talk
10% back from Amazon: Brand Referral Bonus
Valid for the US store. On sales coming to Amazon from Meta and Google ads, Amazon deducts 10% on average from the referral fees on your future sales. We handle enrollment and tracking.
Details
Amazon gives brands a Brand Referral Bonus of 10% on average on sales driven from outside Amazon (ads, social media, email) through Amazon Attribution tagged links; the rate varies by category. Example: $5 on a $50 sale at 10%. It is not paid in cash; it comes as a credit deducted from the Amazon referral fees on your future sales. Same-brand purchases within 14 days of the click count; the credit settles within 2 months, minus returns and cancellations. Requirements: US store, Brand Registry, Professional selling plan and enrollment. We handle enrollment and tracking. Source: Amazon, sell.amazon.com/blog/brand-referral-bonus
Only for our A to Z clients
Affiliate marketing
This support is offered only in A to Z, to brands whose accounts we manage.
Influencer marketing
This support is offered only in A to Z, to brands whose accounts we manage.
Category-based referrals and introductions to partner firms
This support is offered only in A to Z, to brands whose accounts we manage.
How we do it
Goal
Which product, which audience, what test budget.
Test
A first campaign on a small budget.
Sales data
Amazon Attribution shows the sales the ads drove; ads that don't sell stop.
Continue
Selling campaigns are scaled; weekly written report.
Included
- Monthly management
- Weekly written report, a 30-minute meeting once a month
- Amazon Attribution measurement
- Brand Referral Bonus enrollment and tracking (US store)
Not included
- Ad budget (paid directly to Meta or Google)
- Managing ad spend above $30,000 a month (by agreement)
- Ad creative and video shoots
FAQ
Why a test first?
We don't keep spending on ads without knowing what they sold. Small test first, then sales data, then the decision to continue.
Who is the ad budget paid to?
Directly to Meta or Google, from your own account.
Is the Brand Referral Bonus available in every country?
Amazon's official pages describe the program for the US store; there is no official information for other countries.
Is there a commission on the Amazon side?
No. A 5% commission applies to Shopify sales.
Can we meet every week?
Yes; the standard is 30 minutes once a month, weekly meetings add $300 a month.
Let's map out a plan for your brand
On the call we listen to where you are and recommend in writing which work should come first. No obligation.