Amazon opens the shelf, Shopify grows the brand.
A 36-month plan for your own web store (Shopify): ad targets, profit per order, year-by-year profit and loss, and cash. The same team as Amazon, one plan.
Two charts from the deck
The figures are estimates for a sample brand; they are not a commitment.
Return on ad spend (ROAS) target, quarter by quarter
Green: return on ad spend · orange line: break-even
Quarterly net for the Shopify channel ($)
The channel is positive from the first quarter; +$411K total over 3 years
Eight sections, one plan
At a glance
Revenue, channel profit and required capital over 36 months, in four numbers.
From meeting to plan
Your own words become the plan: what Amazon does, what Shopify does.
Comparables and US price corridor
Prices of similar brands in the US; where your price fits.
Three phases, quarterly ad targets
Return on ad spend (ROAS) target and break-even line for each quarter.
Per-order economics
From basket to profit: warehousing, shipping, returns, payment fees, one by one.
Year-by-year profit and loss and cash
The channel's profit year by year and how much capital it needs.
Three investment tiers
Slow, medium, fast growth: revenue and profit for each.
Decision and the first 90 days
The first three months step by step, checkpoints, who does what.
What we need for the deck
- Your product list (which products to start with)
- Your current selling prices
- Ex-factory cost (if you don't have it, we start with an estimate and update it later)
- How fast you want to grow
We don't ask for passwords or store access.