
From crisis to growth

Problem: The first production batch clumped. The rating fell to 3.8 and monthly sales dropped from 8,000 units to 2-3 thousand.
What we did:
- Sourced a branded milk frother in 7 days
- Added it as a gift to every order until old stock ran out
- Explained the fix on the box and by email, with a QR code and coupon
- Reset the free-shipping threshold on Shopify






































































