Packages and pricing

On Amazon, you pay for every click on your ad. Every day, we look at how much each keyword brings you in sales and calculate how much a click on that keyword is worth paying. On keywords that bring sales, we raise the bid so you show up more; on those that don't, we lower or pause it. We base the math on your product cost; our goal is for every click to be priced in line with your profit.

Shoppers on Amazon sometimes type words unrelated to your product, click your ad but don't buy; the money you pay is wasted. We review these searches one by one every week. Searches that got enough clicks to produce a sale but brought no sales are removed from your ads; your budget never goes to those words again. Searches that don't have enough data yet aren't cut in a hurry; we keep watching them. We also turn off impressions on competitor product pages that don't bring sales.

We pull, one by one from your ad reports, the words shoppers typed into Amazon before buying your product. Words that have brought sales several times are added to your ads as separate targets, with exact match. That way your budget goes to words proven to bring sales, not to luck, and we can manage the bid on each of these words individually.

Your ad appears in three places on Amazon: the top of search results, the rest of search results, and competitor product pages. We look at which placement brings you sales more cheaply and pay more for that placement and less for the ones that don't bring sales.

We run ads on your brand name so that when a shopper searches for it on Amazon, your brand shows up at the top, not your competitor's. Competitors try to pull shoppers searching for your name toward their own products; this ad brings those shoppers back to you. It uses the branded ad with your logo at the top of search results; to run this ad, your brand needs to be enrolled in Brand Registry on Amazon. If you aren't enrolled, we can file the application; it is also one of the gift options with a 6-month purchase.

We find campaigns that are profitable but short on budget. We shift budget from campaigns that lose money to campaigns that make money; your money goes where it earns the most.

For every campaign with high ad costs, we pin down the reason: are clicks expensive, or are too few clickers buying? The fix depends on the reason: one is fixed with the bid, the other with the product page. You clearly see which campaign is losing money and why.

For each of your products, we calculate the maximum share of sales you can spend on ads without losing money. We look at what's left after your product cost, Amazon's referral fee and the fulfillment fee. We make our ad decisions based on this limit.

Ads aren't just for today's sales; they also help your product rise in Amazon search without ads. On the keywords we advertise, we track your product's organic rank. When the product climbs high enough on a keyword by itself, we reduce ads on that keyword and move the budget to new keywords.

Every day, we track where you rank in Amazon search for your important keywords. If your rank suddenly rises or drops, we see it and look into the cause.

We alert you if your ad spend in a single day reaches twice the 7-day average, or if your ad cost per sale (ACoS) goes over 40% and hits 1.5 times your normal level. We catch the problem without waiting for the month-end report.

If your sales drop 35% or more below your normal level, we alert you and look into the cause: did ads stop, did stock run out, did a competitor cut prices?

We track your competitors' prices. If they cut prices, we let you know so you can adjust your price or ads in time.

We calculate how many days your stock will last at your sales velocity and tell you when to reorder. If you run out of stock, you lose both sales and the ranking you earned with ads; the alert is there to prevent that.

We check new 1–3 star reviews and your seller rating every day. Bad reviews also lower how well ads convert to sales; seeing them early matters.

We find your products that Amazon has hidden from search or flagged with errors, and tell you how to fix them. Ads on a product nobody can see are wasted.

Every change we make to your ads is logged with its date; in the weekly report you see what we changed, when and why. If a change doesn’t go as expected, we roll it back.

You get a short summary every day. Every week your report is ready: your sales, orders and ad numbers compared with the previous week, a profit estimate based on your product cost, the work we did that week, alerts, “1 thing we noticed this week” and what we'll do next week. Once a month, your product scorecard appears at the bottom of the report: each product's score and its most important issue.

It answers questions about your account day and night; no need to wait for business hours.

You choose one of 3 options: image sets, a Brand Registry application or A+. On Starter it is worth $995, $896 or $1,126; on Growth, $1,990, $1,891 or $1,922.

You're assigned an advisor. At the frequency you choose (every 2 weeks or weekly) you have a 30-minute online meeting: recent results, priorities and your questions. After the meeting, a summary and next steps arrive by email. Every 3 months there is an overall review.

We rewrite your title and bullet points with the words shoppers search for, drawing on your reviews and your competitors' keywords.

Every day, we track where you rank in Amazon search for your main keywords.

We find your products that Amazon has hidden from search or flagged with errors, and tell you how to fix them.

We alert you if the “Add to Cart” button moves to another seller.

We check new 1–3 star reviews and your seller rating every day.

We pull out what customers love and what they complain about, and reflect it in your listing and images.

We track your return rate and return reasons over 30/60/90 days.

We track your competitors' prices, sales rank and ratings, and alert you if they cut prices.

We tell you when to reorder based on your sales velocity, so you don't run out of stock.

For products sitting in storage too long, we suggest a discount and calculate the storage fees you'll avoid.

We show the actual referral fee and FBA fee Amazon charges per product.

We score your product images and write down what needs fixing.

We alert you when your sales drop.

We find units lost or damaged in Amazon warehouses that you haven't been reimbursed for, with an estimated amount. Press the “File claim” button and we'll open the claim (add-on service). We recommend filing claims regularly every month.

When you expand to a new Amazon marketplace, translation of the products in your package is free, one time: AI translation + that country's search keywords + advisor review.

You get a short summary every day. Every week your report is ready: your sales and order numbers compared with last week, a profit estimate based on your product costs, the work we did that week, alerts, and what we'll do next week.

It answers questions about your account day and night; no need to wait for business hours.

You choose one of 3 options: image sets, a Brand Registry application or A+. On Starter it is worth $995, $896 or $1,126; on Growth, $1,990, $1,891 or $1,922.

You're assigned an advisor. At the frequency you choose (every 2 weeks or weekly) you have a 30-minute online meeting: recent results, priorities and your questions. After the meeting, a summary and next steps arrive by email. Every 3 months there is an overall review.